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The Essence of Sign Architects
The Essence of Sign Architects

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Paris St. Germain (PSG) Case Study

Paris St. GermainRegent Street Flagship Store Signage


Client: Paris St. Germain
Industry: Sports Retail
Project: Flagship Store Signage Design and Installation
Objective: To deliver premium internal and external signage that reflects the prestigious image of Paris St. Germain for their flagship store on Regent Street, ensuring brand consistency and high visibility.

Client Background

Paris St. Germain, one of the most fashionable and prestigious football clubs in the world, aimed to establish a significant retail presence in London with the opening of their flagship store. The club sought to convey its elite status through every element of the store, necessitating exceptional signage that matched their global brand identity.


  • Brand Consistency: Maintaining the club’s iconic livery colours and tones across all signage elements to ensure global brand consistency.
  • Corporate and Regulatory Compliance: Adhering to both corporate branding requirements and local UK signage regulations.
  • Complex Installation: Managing a detailed and complex installation process involving multiple team members and coordination with store design teams.

Project Execution

Initial Consultations

  • Stakeholder Meetings: Engaging with Paris St. Germain’s brand managers to deeply understand the brand requirements and visual goals.
  • Design Coordination: Collaborating with interior designers and architects to ensure the signage complements the overall store aesthetics.

Design and Planning

  • Concept Development: Creating designs that integrate Paris St. Germain’s sophisticated brand elements with cutting-edge signage technology.
  • Feedback and Iterations: Refining the signage designs through ongoing feedback to meet the exacting standards of the client.


  • Technical Installation: Utilizing advanced installation techniques, including the use of cranes and scissor lifts, to handle large and intricate signage components.
  • Team Coordination: A dedicated installation team of five members was on-site for three days to ensure a flawless setup.


  • Enhanced Brand Presence: The new signage dramatically boosted the visibility of Paris St. Germain’s flagship store, attracting both fans and new customers.
  • Stakeholder Satisfaction: The club’s management and the design team were exceptionally pleased with the accuracy of the brand depiction and the quality of the signage.


“The Sign Architects team delivered beyond our expectations with impeccable detail and professionalism. The new signage has significantly enhanced our store’s appeal and perfectly encapsulates our prestigious brand.” – Paris St. Germain Store Manager


This project showcases Sign Architects’ ability to execute complex signage projects that align with the sophisticated branding needs of world-class clients. Our commitment to quality, detail, and client collaboration has solidified our reputation in the industry as a leader in high-end signage solutions.