Wraps&Wings

Signage for a 30-Location Franchise

Wraps & Wings is a fast-food franchise with over 30 locations across the UK — London, Manchester, Nottingham, Canterbury, and beyond. With more than 10 years in business, they'd built a loyal customer base, but the signage across their locations had become inconsistent. They needed a partner who could deliver a unified look at national scale.

The core challenge was straightforward but demanding: every location needed to look like it belonged to the same brand. That meant designing 3D build-up signage with halo illumination that could be replicated faithfully whether the store was on a busy London high street or a quieter Canterbury side road. Same impact, same quality, every time.

What the Project Involved

• 3D build-up signage with halo illumination designed for consistent brand presence
• Aluminium frames and bases, powder coated to match brand livery exactly
• Regulatory compliance across multiple local authorities and jurisdictions
• Installations coordinated across different cities over several weeks
• Minimal disruption to trading — each location had to keep operating throughout

We worked closely with Wraps & Wings management to understand not just what the signage should look like, but what the brand was trying to communicate. The design language needed to feel energetic and bold — matching the fast-food experience — while the build quality had to be robust enough to withstand years of high-street exposure across multiple locations.

A dedicated team worked across different locations over several weeks, coordinating installations to minimise disruption. Each site had its own quirks — different building facades, different access requirements, different local regulations — but the end result had to be identical. It required meticulous planning and a team that could adapt on the ground without compromising on quality.

“The transformation of our store signage has exceeded our expectations. The team's attention to detail and professionalism has greatly improved our brand visibility and customer experience.”

— Muffadal Abbas, Wraps & Wings Manager

The results spoke for themselves. The new signage dramatically increased visibility and kerb appeal at every location. On the strength of the work, Wraps & Wings awarded us the full UK franchise signage contract — a long-term partnership built on proven delivery across their entire estate.